Question 2.

Question 2: Do you think it is possible to avoid making the decision of whether to rejuvenate the business or close it, indefinitely? If so, how? If not, why?

If leaders become focused more on the internal dynamic without an eye on the markets or competition, they may miss critical signs needed to change course. There might be other issues with avoiding or missing a decision point regarding the future of a business: maybe the cash is just not there to turn things around. Maybe the interest on the part of the owners is not there to infuse both effort and resources into the business.
From another angle maybe the business need not close but a continually downsizing to reach some point of new business equilibrium. This might be the case if competition is well positioned in the market and by changing competitive strategies a company can still remain in business but with a different focus.