Question 2.

2. How can you work to improve the internal marketing activities at your organization? This is a biggie with respect to the organization I currently work for.

We have such a low morale and internal support of the company in general it first would require upper managerial support of any internal marketing effort to make improvements. But this could be achieved and I would first start by outlining a consistent message to the employees which would promote positive results of our company. A communication strategy would have to be developed and outlined to be effective. Cross-functional teams would have to be part of the development of the communication strategy to provide the necessary support of the program at the operational level.