Saturday, January 27, 2007
3. As an effective leader, why would it be important for you to establish an IMC internally within your organization?
The ICM is connected to the strategic direction of a company, at least it should be. Once channel are designed and implemented, internal communication is needed for the team to see how the strategic plan is being implemented. This will keep everyone on the same page so to speak, but it will open the door for any additional ideas which might come up from the team.
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