Tuesday, June 19, 2007

Question 2.

2. Could scenario planning be effectively used in your organization?

I think to some extend all organizations use scenario planning but more for short range planning as compared to long range strategic thinking. As an example we anticipate changes in exchange rate impact but only over the course of one budget cycle. Longer range thinking or planning might prove interesting and helpful in certain areas of our business… for instance where to take our levels of customer service. Since our industry follows other primary industries, scenario planning on how to bring our business faster to speed with respect to customer service would be a benefit.

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