I was part of a team charged with introducing a new product to the market. This product was targeted to an existing market area we already sold into, but the attributes of this new product were greater than anything else at the time. So we put together our strategic product plan, laid the groundwork and launched the product. During the first year we focused activities toward getting the product information out, but after the first year we exhausted our budgets and just set the product on the normal course as other products; typical advertising, trade show activities, etc. But over the next couple of years it was interesting (and rewarding) to watch sales increase. As they did I interacted more with our operational group to maintain proper inventory levels, and product mix. Additional resources were allocated to support the growth initiative. More training for sales groups, additional monies for brochures and website exposures and an additional strategic alliance to add an additional channel.
The fact we watched sales increase over a period of time, needed additional resources, the effect on different functional units lead me to the conclusion we experienced growth.
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