C. Think of the products and services of your current organization. How can the products and services be reclassified to identify different markets?

My current company is primarily a commodity product company. I struggle with how to redefine our product base to identify different markets. We could redefine our service level and augment our products with a more directed service offering. This would entail polling our customer base to see what services they would like to have in addition to what we already offer, define what is economically feasible and design a implementation plan. Might be interesting to look at.